Great programmatic ad strategies on Meta for 2024
illumin
JANUARY 12, 2024
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. Facebook Ads Manager acts as its own DSP, letting marketers buy programmatic ad space on Facebook.
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