article thumbnail

Ad Network vs. Ad Exchange: What Is The Difference?

Smart-Hub

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.

article thumbnail

What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). These platforms then make these ad spaces available to various demand partners.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

article thumbnail

RPM vs CPM

Monetize More

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad block usage : The use of ad blockers can impact RPM and CPM rates.

CPM 52
article thumbnail

What Are Mid-Roll Ads and How to Make the Most Out of Them

Brid.tv

It is no secret that pre-roll ads are the king of instream video advertising. On the contrary, mid-roll ads are still considered valuable ad real estate , and not for nothing. They are over 35% more effective than post-roll ads in generating impressions, for example. How to Get Mid-Roll Ads on Your Website.

article thumbnail

A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

article thumbnail

What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? How to Get Pre-Roll Ads on Your Website.