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Gartner: Marketing budgets slashed in 2021

Martech

That has meant the re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. They’re prepared to cut marketing as well as travel and real estate. Of course, CMOs showing they can do more with less are making CFOs happy.

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Game of Bundles: In the Ongoing Battle for Viewers, Streamers Are Forging Alliances

MNTN

Will this Mean More or Less Ad Inventory? A recent report from GroupM has revealed that CTV ad revenue will grow by 13.2% All this really means, though, is that CTV advertising is about to become very valuable real estate. Ultimately, when streamers play the game of bundles, they win or they shutter.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). These platforms then make these ad spaces available to various demand partners.

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Happy Labor Day weekend: Friday’s Daily Brief

Martech

That has meant re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. They’re prepared to cut marketing as well as travel and real estate. Of course, CMOs showing they can do more with less are making CFOs happy. Read more here. MarTech is just 11 days away .

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InMobi Interstitials

InMobi

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. An Interstitial is a full page ad which appears between content pages. The user may close the ad to get back to the intended content. Re-introducing Interstitials!

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

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Is Cable TV Dying? What Lies in the Future of Traditional TV

Brid.tv

Not only are fewer people willing to pay for cable, but advertisers are no longer as interested in purchasing TV ad real estate. What’s more, OTT monetization encompasses much more than just selling ad inventory , so you will have many options for monetizing video content. Then Brid.TV is the platform for you.