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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What does this mean for advertisers? What is a Programmatic DSP?

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Top 12 Google AdSense alternatives for 2023

Monetize More

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why

Martech Series

Paid advertising is a great investment in terms of increased traffic, better visibility, and improved sales. The downside is the inability to measure the effectiveness of each ad campaign—especially if you’re running ads on multiple channels simultaneously. A sustainable solution to this is the CPA advertising model.

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Zeropark Review: Is it worth joining in 2022?

Lemonads

Zeropark is one of the most well-known names in the advertising industry. However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Read the review below, learn about the Zeropark advertising services and decide for yourself! What does Zeropark have to offer?

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How to appeal an AdSense ban for invalid traffic?

Monetize More

This is where many publishers make costly mistakes and get into trouble with their advertising partners. Advertisers are especially cautious when it comes to invalid traffic. Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. It’s a win-win.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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AdsKeeper Review 2021: Advertiser or Publishers? We Got You Covered!

Lemonads

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!