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Ad Exchange

First-Party Cookies

Machine Learning

What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. DMP, DSP, ad exchange) that will use them as advertising audiences. Data regulation compliance.

Marketing

Marketing Machine Learning Healthcare GDPR

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. First-party cookies.

First-Party Cookies

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AdTech Trends

What is a customer data platform or CDP and why are so many marketers talking about them?

Why we care about adtech: The complete guide

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