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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Precision Targeting for High-Intent Audiences Programmatic marketing enables laser-focused targeting, ensuring your ads reach key decision-makers based on firmographics, behavior, and engagement history. This automation reduces wasted ad spend, optimizes delivery, and ensures your campaigns are running efficiently at all times.

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. with its Candidates + Causes team.

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Why Disney’s Compass seeks true north in data collaboration

Marketing Dive

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. You can unsubscribe at anytime. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.

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Ad Networks vs Ad Exchanges | What makes more money in 2023?

Monetize More

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. What is an Ad Exchange? An ad exchange is a marketplace of ad impressions.

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing.

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67. Ramsey McCrory – DoubleClick to MediaOcean via Right Media

Paleo AdTech

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. The team experimented, creating campaign segments at different price points in the ad server.

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