Remove Ad Exchange Remove Brand Awareness Remove Viewability
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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

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Cut Through the Chaos with Automated Connected TV Advertising

Basis

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. CTV ads are high-quality, non-skippable, and 100% viewable. The premium inventory available is exploding (just take Disney+ and Netflix hopping on the ad-supported tier train!)

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Server Side Header Bidding & taking the hybrid approach?

Monetize More

With auctions moved to an external server instead of the user’s browser, page speed is positively affected, and publishers can leverage multiple ad exchanges, ad networks, and SSPs without compromising on user experience. The winning bid is the highest bid and the ad associated with that bid is served.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is.

ROI 64
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Best way to monetize unfilled impressions due to high pageviews per session

Monetize More

Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. Brand awareness campaigns do not entirely require unique users.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

In-app advertising, aka mobile-app advertising, refers to displaying ads within mobile apps on smartphones and tablets. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.