Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Enabling, managing, and optimizing AdSense ads are relatively straightforward. The signup and approval process usually takes only a few days.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Their ad network currently consists of 240 million unique users, 1.5

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

AdvertiseMint

NOVEMBER 7, 2023

An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Ad Monsters

OCTOBER 1, 2022

And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. Augustine Fou says. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.”

Fill rate 89

Fill rate Cookies Ad Exchange Ad Space 89

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? PubMatic 7.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology enables the advertisers and publishers to buy and sell their inventory programmatically. Considering the technology enhancement, RTB comes with some advantages and disadvantages from both the advertiser and publisher end. Advantages of Real Time Bidding (RTB).

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Impressions filled. Fill rate %.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Brid.tv

DECEMBER 14, 2022

Mobile Game Monetization Models — How to Monetize Your Mobile Game In-App Advertising In-App Purchases Subscriptions Hybrid Model Monetize Your Game With Brid.TV However, the three most popular ones include in-app advertising, in-app purchases, and subscriptions. In-App Advertising. Let’s jump right into it. Table of Contents.

Non-Profit 58

Non-Profit Video Ads Ad Inventory Fill rate 58

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Do You Even Need a Programmatic Ad Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Monetize More

DECEMBER 29, 2022

Keep reading for tips that will help you get the most out of your investment in this growing advertising medium. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Interest-based advertising.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. Quality ad analytics for publishers should have a range of features and capabilities.

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Ad Monsters

FEBRUARY 16, 2023

For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

Header Bidding 75

Header Bidding Ad Server Ad Inventory Ad Exchange 75

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Google AdMob.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But why is that so?

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. ” In the digital advertising space, there are significant differences between websites and apps - and even between mobile web and mobile apps.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. But clawbacks due to advertiser non-payment – no.

Viewability 52

Viewability Ad Server Impressions Ad network 52

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In this blog, we highlight the latest numbers and trends we’re seeing on InMobi Exchange, and how the in-app advertising landscape may change in the coming months.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. What Is an Ad Monetization Platform?

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? SmartHub is about creating independent advertising solutions for businesses. What does SmartHub do?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52