Monetize More

MARCH 10, 2023

By using data and analytics to understand their audience’s demographics, interests, and behavior, publishers can optimize their ad inventory to target the most valuable users. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. How can publishers increase their RPM?

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Monetize More

MARCH 10, 2023

By using data and analytics to understand their audience’s demographics, interests, and behavior, publishers can optimize their ad inventory to target the most valuable users. This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. How can publishers increase their RPM?

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH).

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.

Advertising 54

Advertising CPM Mobile Ads CPC 54

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

CPM 52

CPM CPA CPC Real Estate 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123