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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Real-World Impact: The Mail Online Case Study The effects of AI search are already impacting major publishers and advertisers. According to Digiday , Mail Online experienced a dramatic decrease in search traffic and paid ad click-through rates following the launch of Google’s AI Overviews.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

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How Advertisers Can Adapt to Google’s AI Overviews

Basis

And while AIOs are still fairly new and studies on their impact are preliminary, these findings provide meaningful insights for search advertisers looking to adapt their strategies. How Prevalent Are AI Overviews in Google Search? When AIOs came out in May 2024, they appeared in about 10% of all Google search queries.