AdvertiseMint

DECEMBER 1, 2023

Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. Use UTM parameters to track conversions from remarketing clicks. But avoid overpaying per click long-term and eroding ROI.

Conversion 52

Conversion ROI Audience Cookies 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 126

First-Party Cookies Cookies Ad Exchange Impressions 126

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing 102

Marketing Affiliates CPA Impressions 102

Adtelligent

APRIL 4, 2025

Here are some of the most common tricks they use: Click Fraud & Bots Scammers use bots to repeatedly click on ads, making it look like people are interested. Advertisers pay for fake clicks, and fraudsters make money while real customers never see the ads. The result?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52