Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Programmatic ad-buying.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Monetize More

MAY 9, 2023

So you’ve created your website and started running ads on it to earn some extra cash. But how do you optimize your ads for the most returns, and protect your website from invalid activity? Let’s dive right in and get started!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Since it’s an estimation, it may not always be how much a publisher will get paid for their ad impressions.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52