Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

MAY 21, 2019

Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

MAY 9, 2023

Enable Relevant Targeting By selecting certain target criteria when setting up an ad campaign, such as demographics or interests, it’s possible to tailor campaigns towards those who are most likely to engage with them (and therefore deliver higher click-through rates).

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52