InMobi

JANUARY 22, 2019

The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. CPA often stands for cost per action or cost per acquisition.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). For example, if you're targeting your ad to people between 18-65 years old (I hope you're not!), you can see which age segments perform the best for your ads. Don’t Forget Retargeting.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

MAY 11, 2023

Facebook Ads provides extensive audience targeting capabilities based on demographics, interests, behaviors, connections, custom audiences, lookalike audiences and retargeting. LinkedIn Ads allows you to target professionals based on their job title, industry, company size, seniority, skills, and more.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

APRIL 27, 2023

It lowers your cost per click while improving click-through rates, ultimately enhancing return on investment. The frequency will vary depending on your account’s size and the ad spend amount, but conducting a PPC audit at least once per quarter is recommended. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52