Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). For example, if you're targeting your ad to people between 18-65 years old (I hope you're not!), you can see which age segments perform the best for your ads. Try Using Facebook Lead Ads.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

JULY 24, 2023

In this post, you’ll learn how auditing your Search Engine Marketing efforts can benefit your business and eight simple steps to make the entire auditing process as simple and hassle-free as possible. Begin by analyzing any existing conversion actions in your Google Ads account ( Goals > Conversions > Summary ).

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

SEPTEMBER 5, 2019

You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close. The truth is: Facebook retargeting does work and the statistics prove it: Website visitors who are retargeted with display ads are more likely to convert by 70%.

Retargeting 110

Retargeting Conversion Audience Banner 110

InMobi

AUGUST 30, 2018

It’s important to get an accurate picture of the actual cost of mobile ad fraud, as it can indicate the true effectiveness of various marketing channels. For instance, ad click-through rates (CTR) will be higher on campaigns with high click fraud rates, while Cost Per Sale reported will be higher than it is in reality.

Click Through Rate 52

Click Through Rate Mobile Ads Conversion Conversion Rate 52

Single Grain

JUNE 28, 2019

Clickflow is a tool designed to make SEO experimentation easier: It syncs with your Google Search Console account to find opportunities where there’s a high impression count but a low click-through rate. Essentially, this means that your content is being displayed in the SERPs, but nobody’s clicking your result.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Account-based marketing (ABM) targeting. Cold traffic targeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content. Content marketing is notoriously hard to track.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Karola Karlson

MAY 11, 2021

Here are the 3 Facebook vanity metrics that I see companies reporting on: CPM – cost per 1000 people reached CPC – cost per click Ad click-through rate + relevance score. Ad agencies often like to show these metrics to their clients. Let’s also talk about the CTR or Click-through rate.

CPA 52

CPA Conversion Rate CPM CPC 52