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TOP 15 Facebook Metrics to Track or Ignore in 2021

Karola Karlson

All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) GIF source.

CPA 52
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Why we care about performance marketing

Martech

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

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Peerclick Review: Get more from your affiliate campaigns? with Peerclick tracker

Lemonads

Also, Postback Pixel is an alternative solution to auto-optimization track conversions when S2S postbacks are not supported. With Peerclick, you can easily segment your audience, based on individual rules (city, visitors’ time zone, all kinds of rules for connection, devices, referrer, URL, variables).

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How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52
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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. The ad creatives — i.e., copy, images or videos, and CTA. Bidding — e.g., max CPA or target value/conversion. Location, language and ad scheduling. Book My Free Google Ads Consultation.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Assets : Store and manage your events data, creatives, audiences, and catalog. Insights : Receive suggestions about your campaigns' and ads’ performance. If you want to install it manually , this video will take you through the process step by step: Then, click on Assets > Add Account. operating system. interests, etc.

CPM 133
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BigSpy Review 2021: Spy On Winning Ads To Get Inspired!

Lemonads

Gender, age and location BigSpy Ad Demographics insight Talking about insights, you surely want to focus on getting access to BigSpy’s insights on gender, age and location. To not even mention how much money you’d be saving in test-runnings of ads that could work or not. what are you waiting for? Register now with BigSpy !