Are Paid Ads Less Valuable with AI Search? What Real Data Says
Single Grain
MAY 31, 2025
Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% lower average click-through rate and cases where no ads appear alongside AI-generated answers. Metric Impact with AI Search Source Click-Through Rate (CTR) 34.5%
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