The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising? What Lies Ahead for Ad Tech?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

Affiliates 96

Affiliates Marketing CPA ROI 96

Monetize More

SEPTEMBER 20, 2022

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. ARPV can also provide insight into what types of ads work best for your business. Average Revenue Per Visitor (ARPV): Publisher Perspective. Sign up today!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Monetize More

SEPTEMBER 1, 2022

This means that people looking for something specific will often use Bing, making relevant ads easier to find. Also, many of these users are using Bing because they have Windows computers, so the ad clicks tend to be more targeted and less like random web surfing. Start protecting your ad inventory today.

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

Unaffected by ad blockers. Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

AUGUST 18, 2021

AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution? Sharma said.

Ad Server 118

Ad Server Impressions Ad Exchange Banner 118