MNTN

JANUARY 22, 2025

Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

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MNTN

MARCH 14, 2024

In other words, it acts as a marketplace that sits in between publishers looking to sell their inventory and advertisers looking to buy it. Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange.

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Monetize More

MAY 20, 2023

They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. With ad stack consulting publishers get constant support from the Recrue Media team to optimize their ad stack across different ad types such as display, native, video, and more.

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Monetize More

SEPTEMBER 1, 2022

This means that people looking for something specific will often use Bing, making relevant ads easier to find. Also, many of these users are using Bing because they have Windows computers, so the ad clicks tend to be more targeted and less like random web surfing. Start protecting your ad inventory today.

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