Martech

AUGUST 25, 2022

Feed more timely and more detailed conversion information into the Google AI. Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

Machine Learning 93

Machine Learning Conversion Geo targeting Audience 93

Basis

NOVEMBER 15, 2023

Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in. There are a lot of ways to optimize your PPC ads for conversions using data science.

CPC 52

CPC Click Through Rate CPA Audience 52

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

MARCH 27, 2023

On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Single Grain

JULY 18, 2023

Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While it may not be the most exciting topic, it’s the X factor that can set your ads apart in an era of escalating ad costs.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

Single Grain

MAY 24, 2023

With a wide range of ad formats and targeting options available, businesses can create tailored campaigns that effectively engage with their target audience, ultimately driving conversions and increasing sales. Did we mention that Facebook Ads are cheap? Facebook averages almost double that.

Media 98

Media Advertising Video Ads Brand Awareness 98