Ad Tech Daily

FEBRUARY 25, 2025

TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. Now, it’s even smarter.

Impressions 79

Impressions Ad Tech Advertising Ad Audience 79

Martech Series

JUNE 10, 2025

Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift , the world’s leading Creative SSP, announced the launch of programmatic Pause Ads in partnership with DIRECTV Advertising.

Advertising 66

Advertising Ad Server Ad Inventory Education 66

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. All you have to do as the advertiser is input something worth sharing and your audience will do the rest.

Media 98

Media Advertising Video Ads Brand Awareness 98

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Machine Learning 114

Machine Learning Conversion Geo targeting Audience 114

Monetize More

MARCH 27, 2023

On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52