Single Grain
MAY 5, 2025
Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.
Single Grain
MAY 5, 2025
For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
NOVEMBER 22, 2021
Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.
Martech
OCTOBER 28, 2021
“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.
Martech Series
DECEMBER 15, 2022
The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence.
Single Grain
JANUARY 10, 2025
Interested in sparking (or scaling) your account-based marketing strategy, but don’t know where to start? Fortunately, this is possible with an account-based marketing strategy (ABM). to walk you through the steps to implement a successful account-based marketing framework.
Martech
AUGUST 22, 2023
Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. ABM should really be about how organizations can move these accounts to revenue,” said Jaramillo.
Expert insights. Personalized for you.
52 
Let's personalize your content