Automatad Inc.

APRIL 25, 2024

The advertisers generate high ROI with leads, conversions, and sales from these video ads. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. Also, 92% of marketers, according to Wyzowal , said that video ads give them high ROI. billion in both desktop and mobile.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Media Math

FEBRUARY 19, 2023

At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output. Next, consider targeting parameters like ad or fold position and player audibility to avoid ad placements less likely to yield ad viewability.

Media 52

Media Viewability A/B Testing Electronics 52

Automatad Inc.

JANUARY 9, 2024

But do you think you can increase ROI by implementing the video header bidding as it is? You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. While testing new ad placement and sizes, set soft floors. Well, for starters, adtech knows video ad supremacy ! Definitely no!

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

MAY 9, 2023

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

MobileAds

DECEMBER 5, 2020

Higher ROI and conversion rates are ensured when the audience are categorized into several clusters and targeted with personalized and highly relevant ads. Ad testing is possible with programmatic creatives in which several different variations of the same ads are created and optimized based on the test results. Demographics.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Does the DSP support incrementality and A/B testing?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Digiday

OCTOBER 4, 2022

Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

Viewability 66

Viewability Healthcare A/B Testing Food 66