Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
RevX
MAY 5, 2022
Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. How is 1P audience segmentation done for retargeting campaigns ? Brand Safety.
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