Martech Series

JUNE 5, 2022

“We’re thrilled to welcome Tyler with his expertise and leadership across cybersecurity, threat intelligence, and data protection strategies, as we continue to drive innovation and enable data-centric security solutions for our customers.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

A/B Testing 95

A/B Testing MarTech Agency Marketing 95

Digiday

NOVEMBER 17, 2022

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Native Advertising Platform. Best Personalization and A/B Testing Platform. Jellysmack.

A/B Testing 71

A/B Testing Ad Server Native Advertising Data Management Platform 71

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

InMobi

MARCH 5, 2019

Self-serve capability (access to campaign setup/management dashboard). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). Otherwise, it becomes a needle-in-a-haystack problem for DSPs and the test results might not be statistically significant.

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Martech Series

JUNE 7, 2022

“We’re bringing more to our customers: more performance and more scale so that they can continuously expand their data platforms to discover new meaning and relationships in their data to accelerate innovation.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

A/B Testing 94

A/B Testing MarTech Marketing Data Management Platform 94

Automatad Inc.

NOVEMBER 15, 2023

Components of Programmatic Nativе Advеrtising Ecosystem Just like any programmatic ads, the key components involved in programmatic native advertising are: Dеmand-Sidе Platforms (DSPs): DSPs allow advertisers to purchase ad inventory, targeting specific audiеncеs and optimizing campaigns for pеrformancе.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Digiday

OCTOBER 4, 2022

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 68

Viewability Healthcare A/B Testing Food 68