article thumbnail

A Publisher’s Guide to Programmatic Native Ads

Automatad Inc.

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Programmatic native advertising combines the efficiency and automation of programmatic advertising with the user-focused approach of native ads.

article thumbnail

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Mobile Marketing Platform. Best Monetization Platform for Publishers. Best Native Advertising Platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

article thumbnail

Top 6 Benefits of Programmatic Advertising

Single Grain

You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers. These ads also help to bypass ad-blocking software.