AdvertiseMint

OCTOBER 24, 2023

This real-time bidding is just one type of programmatic advertising. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Programmatic native advertising combines the efficiency and automation of programmatic advertising with the user-focused approach of native ads.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Digiday

NOVEMBER 17, 2022

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Mobile Marketing Platform. Best Monetization Platform for Publishers. Best Native Advertising Platform.

A/B Testing 71

A/B Testing Ad Server Native Advertising Data Management Platform 71

Digiday

OCTOBER 4, 2022

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 68

Viewability Healthcare A/B Testing Food 68

Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 17, 2023

You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers. These ads also help to bypass ad-blocking software.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79