Smart-Hub
DECEMBER 8, 2023
The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. The only question is how to achieve this without violating updated data policies. Build Your Profitable Ad Exchange Business With Us!
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
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Single Grain
JULY 18, 2023
Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.
Lemonads
NOVEMBER 29, 2020
Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. On the publisher side of things, publishers manage their unsold ad inventory through an SSP (supply-side platform).
Clearcode
APRIL 26, 2022
In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Next, we have social media advertising.
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