article thumbnail

Top 6 Benefits of Programmatic Advertising

Single Grain

Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers. It facilitates real-time bidding (RTB), where advertisers compete to display their ads to the most relevant audience. Conduct thorough audience research and segment your target audience effectively.

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

Agency 52