A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs
InMobi
MARCH 5, 2019
Self-serve capability (access to campaign setup/management dashboard). Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). This results in higher CPM costs. Level of transparency (traffic source, traffic type and pricing).
Let's personalize your content