Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. A/B Testing Performance. Consumer engagement rankings.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. The result?

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Martech Series

SEPTEMBER 16, 2022

Most organizations track site visitors’ activity to learn which paths are most popular, what content will encourage a conversion, and which parts of the site experience have the highest abandonment rate. When the data reveals a point of friction, A/B testing can identify better alternatives.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Martech Series

AUGUST 12, 2022

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. A/B testing is used primarily for landing page design and ads. Split URL testing.

A/B Testing 108

A/B Testing Marketing Conversion Rate Conversion 108

Martech

FEBRUARY 20, 2024

Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. So try and test different approaches and adapt each call to action to your specific target audience. Allocate at least two weeks for each test to gather meaningful data to inform your decisions. Drives higher conversions?

Click Through Rate 102

Click Through Rate A/B Testing Conversion Audience 102

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. Does Dynamic Creative Optimization Use Third-Party Cookies? Does Dynamic Creative Optimization Use Third-Party Cookies? What Is A Dynamic Creative Optimization (DCO) Tool?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Lemonads

SEPTEMBER 29, 2020

Avoid wasted spend on unprofitable campaigns with automation rules AdTech and MarTech industry players are still looking for ways to create effective AI-based solutions that will actually help get more profit and cut costs. RedTrack allows you to track up to 10 post-conversion user’s actions. Depending on your needs, RedTrack.io

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52