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Website Optimization Tests and Tools Marketers Should Know About

Martech Series

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 94
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What is PPC Management? For Advertisers

Lemonads

Reduce your average cost per click (CPC) By following the tactics to improve your ROAS you will be automatically decreasing your CPC. CPC is the cost per click and it’s the amount of money an advertiser has to pay for every click a user makes. Let’s start! What is PPC? What is PPC Management?

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

In this tactical guide to RLSA, we’ll explore how to: Create and use remarketing lists to track previous site visitors Set up RLSA campaigns to serve targeted ads Target specific keywords and ad groups with RLSA Use cross-channel remarketing strategies to supercharge your ROI And more! Remarketing helps you stay top of mind.

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The Ultimate Guide to PPC Optimization: Boosting Ad Performance

Single Grain

With the right strategies, Pay-per-Click advertising can catapult a brand’s visibility, drive targeted traffic and significantly boost conversions. This requires a deep understanding of your target audience, the search terms they use, and the kind of content that resonates with them.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website! One of the better performers tested in the Native space. Nativo Cons for publishers: It is currently serving content only in the US, UK, Canada, and Australia. That’s right!

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

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PPC for Ecommerce: 8 Effective Best Practices

Single Grain

When we talk about PPC for ecommerce, we’re referring to the strategies and best practices that help you use this form of advertising to make more money with your online store. So, how are these strategies any different from those used in regular PPC advertising? Perhaps more importantly, with global sales expected to exceed $5.7