Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

SEO 110

SEO Conversion Conversion Rate Brand Awareness 110

Martech Series

JUNE 16, 2022

“We’re excited to introduce our streamlined take on integrated brand advertising, with automated optimization and timely measurement of impact.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Brand Lift Live solves this problem.”. Emerging Digital Marketing….

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

FEBRUARY 20, 2024

So try and test different approaches and adapt each call to action to your specific target audience. Pique interest These are interest-based CTAs that invite conversation without demanding time: While it might seem less aggressive than asking for an appointment directly, don’t underestimate its power. Drives higher conversions?

Click Through Rate 99

Click Through Rate A/B Testing Conversion Audience 99

Martech

SEPTEMBER 25, 2023

How many substantive conversations with customers or potential customers did sales have at the event? Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. A/B testing. Get MarTech!

Marketing 110

Marketing A/B Testing Machine Learning Finance 110

Martech Series

NOVEMBER 23, 2022

With immersiion, brands across the globe are presented with an opportunity to get extremely close to the end consumer – an engaged and entertained audience – with contextually relevant, personalised and authentic messaging. Helping brands navigate the complex gaming environment. Learn more at iion.io.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

DECEMBER 23, 2022

For starters, brands can send emails to their subscribers informing them that theyr would donate $1 or some other amount to charity for each user who clicks on the email. Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. What should you do then?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52