Smart-Hub

NOVEMBER 1, 2023

Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. Nowadays, online advertising sells better than any billboard. SmartHub's Features Have No Limits!

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

AUGUST 18, 2020

In this article, I will explain why CAC is important, the CAC benchmark for SaaS, and how to calculate your CAC. I will also tell you which SaaS metrics to track and how to reduce your customer acquisition cost. CAC also helps measure the effectiveness of your marketing strategies. How Do You Calculate Your CAC?

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Karola Karlson

JANUARY 5, 2021

How to audit a Facebook advertising account? Is your ad strategy 100% correct? Bookmark it for later or open up your Facebook Ads Manager right away to follow along and audit your ads in 15-30 minutes. Ad campaign level: Are the ad campaigns set up with the correct structure? What to check? Image source.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. It increases your visibility and attracts potential customers, regardless of the size of your business or whether you run a startup or a multinational corporation.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

DECEMBER 6, 2019

After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. Read on to discover 42 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation. UPDATED FOR 2020!

Marketing 145

Marketing SEO Conversion Audience 145