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9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

Audio Audio ads leverage sound to convey marketing messages. Audio ads should be carefully crafted to deliver a compelling message within the short duration of the ad slot. Audio ads should be carefully crafted to deliver a compelling message within the short duration of the ad slot.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness.

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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Is it brand awareness? 4) Offer FREE Value through Your Content. but what you might not have heard is that higher rankings also increase conversion rates. A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads.

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A Handy Content Marketing Glossary of Terms

Single Grain

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Click-Through-Rate (CTR).

Marketing 130
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Rip the audio alone and use it as a podcast episode.

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