Martech Series

JUNE 16, 2022

“We’re excited to introduce our streamlined take on integrated brand advertising, with automated optimization and timely measurement of impact.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

AdvertiseMint

OCTOBER 19, 2023

Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! Increase brand awareness? Drive brand lift and direct response with creative that inspires. Run A/B tests to learn what visuals and copy perform best.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. From there, make sure to set a long enough flight for your test to ensure that the platform can optimize based on initial learnings.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” Think about testing videos of different lengths to see which works best. What Is A/B SEO Testing? Dive Deeper:

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97