Martech Series

JUNE 16, 2022

“We’re excited to introduce our streamlined take on integrated brand advertising, with automated optimization and timely measurement of impact.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

OCTOBER 26, 2022

By using tools like surveys and audience segmentation – addressing qualified, recent audiences with custom questions – brands can determine what matters most to their key demographics and communicate the most appropriate, genuine brand messaging. Play the long game with your consumers .

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

InMobi

OCTOBER 15, 2018

From A/B testing to the popularity of “Agile Marketing,” marketing and marketing tools have evolved to new levels of sophistication and speed. .” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

Drive brand lift and direct response with creative that inspires. For images and video, consider: Use high-quality files that load fast Show real people using your product or service Convey the desired emotion or experience Let your brand personality and style shine through Again, testing is key.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” Think about testing videos of different lengths to see which works best. What Is A/B SEO Testing? Dive Deeper:

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. From there, make sure to set a long enough flight for your test to ensure that the platform can optimize based on initial learnings.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65