2029 and Brand Lift - AdTech Trends

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

.” Daily Mail Launches Paywall in the US UK-based news publisher The Daily Mail this week launched a paywall in the US, where it has a significant readership, as part of a broader plan to reach one million paying subscribers globally by 2029, according to Adweek.

Media

Media Marketing Agency Brand Lift

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.

Media

Media GDPR Retail Agency

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

JUNE 13, 2025

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. percent compound annual growth rate between 2024-2029. The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content.

Media

Media Pharmaceuticals Ad Tech Retail

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

Stay Connected