Smart-Hub

APRIL 29, 2024

62% of developers said their user retention rates increased after the introduction of video ads with rewards. For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. By 2027, this number is forecasted to surpass $40 billion.

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Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

OCTOBER 1, 2022

Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Digital Remedy Rolls Out E-Commerce CTV Platform.

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Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Do these statistical facts mean that native ads are less effective than the display ones? Not really.

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VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We

Media 98

Media Audience Retail Display Advertising 98

VideoWeek

AUGUST 19, 2022

VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. Now Musk’s lawyers have issued subpoenas to the pair of ad tech firms for any documentation relating to their involvement in reviewing Twitter accounts.

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