2029 Ad Tech Conversion Rate Impressions 
Smart-Hub
MARCH 19, 2024
This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Do these statistical facts mean that native ads are less effective than the display ones? Not really.
Smart-Hub
APRIL 29, 2024
62% of developers said their user retention rates increased after the introduction of video ads with rewards. For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. By 2027, this number is forecasted to surpass $40 billion.
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