Remove 2026 Remove Ad Server Remove Demand Side Platform
article thumbnail

The Evolution of Google’s Privacy Sandbox

Clearcode

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. Will Google’s Privacy Sandbox Ever Go Live?

Cookies 52
article thumbnail

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

The company is also investing in a new 135,000 sq ft office in Barbican, London, set to open in early 2026. Due to launch this year, the partnership allows RTL Deutschland to expand its reach for addressable TV by delivering personalised ads in conjunction with programmatic advertising. The revision, down from a prediction of 7.7

Media 52
article thumbnail

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added. billion, according to the IAB’s new Compass report.

Ad Tech 52