The Evolution of Google’s Privacy Sandbox
Clearcode
OCTOBER 21, 2024
TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. Will Google’s Privacy Sandbox Ever Go Live?
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