OpenX

JANUARY 14, 2025

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. Watch their conversation above or via this link , and read on to understand how were solving for our partners biggest pain points in 2025 and beyond.

Conversion 52

Conversion Electronics Direct Data Advertising 52

Martech

APRIL 8, 2025

Dig deeper: Why ignoring consumers’ AI concerns is a costly mistake Personalization in a privacy-conscious world Personalization remains important, but reliance on direct data sharing is decreasing, the report found. While 53% of U.S. The first group’s responses were captured between Nov. 21, 2024 and Nov.

Direct Data 115

Direct Data Communications Conversion Marketing 115

PubMatic

MAY 27, 2025

As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Direct Access to CTV For marketers seeking efficiency, PubMatics Activate solution enables direct, data-driven campaign activation across premium CTV inventory.

Audience 59

Audience Direct Data Impressions Advertising 59