Marketing Dive

JULY 7, 2025

Published July 7, 2025 Peter Adams Senior Reporter post share post print email license Unilever's new in-house design center wants to deliver content for home care brands three times faster, with an assist from generative AI. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies 76

Cookies Fashion Agency Ad Tech 76

Marketing Dive

JUNE 4, 2025

Published June 4, 2025 Peter Adams Senior Reporter post share post print email license Run-DMC appear as Lego minifigures in the toy brand's new campaign. The effort reworks the hip-hop group's single, "It's Like That," as an ode to the creativity of girls. ET Loyalty 2.0

Pop-Up 98

Pop-Up Retail Agency ROI 98

Marketing Dive

JULY 2, 2025

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

Cookies 75

Cookies Ad Tech Retail Agency 75

MNTN

JULY 7, 2025

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself.

Advertising 52

Advertising Impressions Audience CPA 52

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising 97

Advertising Cookies Ad Tech Retail 97

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Chris Kelly Senior Reporter post share post print email license McDonald's is looking to build anticipation with a throwback web portal that features never-before-seen and behind-the-scenes content about the Snack Wrap. McDonald’s saw U.S. same-store sales drop 3.6% ET Loyalty 2.0

Agency 81

Agency Retail ROI Ad Tech 81

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0

Food 91

Food Cookies Pop-Up ROI 91

Marketing Dive

JULY 1, 2025

Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.

Cookies 96

Cookies Agency Ad Tech CPM 96

Marketing Dive

JULY 14, 2025

Published July 14, 2025 By Aaron Baar post share post print email license Precision Plus and more competitive pricing for ads are among the recent developments intended to boost Roundel. The company also revamped its Sam’s Club Member Access Platform (MAP) with a stronger focus on personalized ads. By Chris Kelly • Dec. By Chris Kelly • Dec.

Retail 59

Retail Ad Tech Agency CPM 59

Marketing Dive

JULY 2, 2025

Published July 2, 2025 Sara Karlovitch Staff Reporter post share post print email license Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension.

Retail 72

Retail Agency Ad Tech CPM 72

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read is retiring after seven years at the helm of the ad-holding group. billion, in Q1 2025. The executive will work with the company's board on finding a successor but WPP's strategic challenges remain numerous. ET Loyalty 2.0

Agency 73

Agency Cookies Retail ROI 73

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Peter Adams Senior Reporter post share post print email license Target is launching two back-to-school campaigns to reach college students and parents of younger kids. © 2025 TechTarget, Inc. The latter effort, “All of the Above,” is the retailer's first work with ad agency Anomaly.

Marketing 66

Marketing Retail Cookies Agency 66

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.

Pop-Up 81

Pop-Up Cookies Agency Ad Tech 81

Marketing Dive

JULY 7, 2025

Published July 7, 2025 By Aaron Baar post share post print email license Roblox boasts 100 million daily active users who participate in adventures and games developed by the next-generation creators Dentsu wants to collaborate with. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies 82

Cookies Entertainment Click Through Rate Agency 82

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Sara Karlovitch Staff Reporter post share post print email license Lipton's activation is timed to National Iced Tea Day, which takes place June 10. © 2025 TechTarget, Inc. ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0

Cookies 85

Cookies Retail ROI Agency 85

Marketing Dive

JULY 14, 2025

Published July 14, 2025 Peter Adams Senior Reporter post share post print email license A pedestrian strolls by a KFC storefront that shows Colonel Sanders scowling. © 2025 TechTarget, Inc. The founder-turned-mascot has taken on a stern demeanor in a demonstration that the brand is serious about winning back consumers.

Cookies 76

Cookies Agency Food Retail 76

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Aaron Baar post share post print email license "Radio Optimism" includes an interactive platform where consumers can respond to various prompts that will be interpreted using AI tools to produce a unique musical piece. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Electronics 73

Electronics Cookies Agency Ad Tech 73

Marketing Dive

JULY 10, 2025

Published July 10, 2025 Sara Karlovitch Staff Reporter post share post print email license The insurance company is using gaming to help consumers get over road anxiety. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

Cookies 53

Cookies AutoMobile Retail Agency 53

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.

Retail 98

Retail Agency ROI Ad Tech 98

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Peter Adams Senior Reporter post share post print email license Ads from Ben's Original use a camera-tracking technique that's meant to simulate the constant motion of life. The Mars-owned brand is launching a new global brand platform and updated identity. By Peter Adams and Chris Kelly • Feb.

Food 55

Food Ad Tech Agency CPM 55

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Sara Karlovitch Staff Reporter post share post print email license JCPenney's budget-friendly wedding comes as nuptial costs continue to climb. The event was timed around the multimillion-dollar wedding of Amazon founder Jeff Bezos and Lauren Sanchez. By Peter Adams and Chris Kelly • Feb.

Retail 97

Retail Agency Ad Tech CPM 97

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f.'s 28, 2025 E.l.f. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Company Announcements View all | Post a press release Why do people REALLY run in 2025?

Cookies 68

Cookies Pop-Up ROI Retail 68

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Chris Kelly Senior Reporter post share post print email license Alaska Airlines is beginning to optimize its ad budget in line with Meridian’s findings, shifting more spend toward a mid-funnel strategy to move consumers to complete bookings. 10, 2025 Keep up with the story. © 2025 TechTarget, Inc.

Agency 58

Agency Ad Tech Cookies Machine Learning 58

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?

Cookies 68

Cookies ROI Retail Agency 68

Marketing Dive

JULY 9, 2025

Published July 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read says that the ad-holding group's H1 performance ended up worse than expected — and that challenging underlying trends will extend into the year's second half. Previously, the U.K.-based By Peter Adams and Chris Kelly • Feb.

Advertising 42

Advertising Agency Ad Tech CPM 42

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 By Howard Ruben post share post print email license Fabletics says it is on track to exceed $1 billion in revenue this year. By Chris Kelly • Dec. Squatch, valuing brand’s viral marketing to Gen Z men Olipop turns fans into influencers for pennies with PR boxes on Amazon How Liquid I.V.’s By Chris Kelly • Dec.

Marketing 85

Marketing Cookies Agency Ad Tech 85

Marketing Dive

JULY 7, 2025

Published July 7, 2025 Chris Kelly Senior Reporter post share post print email license Samuel L. Adidas saw better-than-expected results in the first quarter of 2025, with currency-neutral revenues increasing 13% over the prior year. Jackson narrates new ads that speak to the timeless nature of Adidas Originals' Superstar sneaker.

Fashion 72

Fashion Pop-Up Agency Ad Tech 72

Marketing Dive

JUNE 3, 2025

Published June 3, 2025 Sara Karlovitch Staff Reporter post share post print email license Mom's produce department in its Van Ness, Washington, D.C., store on April 4, 2025. The survey was fielded in May 2025. Economic concerns, especially the impact of tariffs, could be driving the focus on quality and value-for-money.

Cookies 62

Cookies Retail Agency ROI 62

Marketing Dive

JUNE 16, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. Responsible Data, Smarter AI Used responsibly, the combination of AI and high-quality data unlocks tremendous value. ET Loyalty 2.0 or its subsidiaries. All rights reserved.

Retail 64

Retail Ad Tech ROI Agency 64

Marketing Dive

JULY 10, 2025

Published July 10, 2025 Jessica Deyo Editor post share post print email license American Eagle will feature over 800 of its locations nationwide on Snap Map through the Promoted Places advertising placement. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail 45

Retail Ad Tech Agency CPM 45

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 Peter Adams Senior Reporter post share post print email license Delivery platform DoorDash is enacting the largest update to its advertising division since the unit launched nearly four years ago. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Retail 66

Retail Media Ad Tech Cookies 66

Marketing Dive

JULY 14, 2025

Published July 14, 2025 Chris Kelly Senior Reporter post share post print email license The U.S. The update comes ahead of the 2025-26 broadcast season that kicks off in September. 7, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies 58

Cookies Agency Ad Tech CPM 58

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Sara Karlovitch Staff Reporter post share post print email license Mars is hoping to leverage computers and accessories maker Razer's connection to the gaming community to make inroads with Gen Z. billion in 2025. © 2025 TechTarget, Inc. By Chris Kelly • Dec. or its subsidiaries.

Cookies 63

Cookies Retail Agency Ad Tech 63

Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Smartwater reteams with Jennifer Aniston for its latest campaign, which riffs on how the pair “were never on a break” — a reference to an iconic moment on “Friends. 10, 2025 Michael M. 10, 2025 Michael M. © 2025 TechTarget, Inc.

Marketing 126

Marketing Cookies Agency ROI 126

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 By Aaron Baar post share post print email license Retrieved from Vimeo on June 30, 2025 Dive Brief: Cannes Lions has withdrawn the Creative Data Lions Grand Prix winner, “Efficient Way to Pay” for Consul, after consultation with entrant agency DM9, per an announcement from the awards entity.

Cookies 101

Cookies Retail Agency Ad Tech 101

Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. “By ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Cookies 82

Cookies Ad Exchange Agency Ad Tech 82

Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Peter Adams Senior Reporter post share post print email license TikTok is broadening its generative AI tools for advertisers, including through digital avatars that can show off goods like apparel and water bottles. © 2025 TechTarget, Inc. ET Loyalty 2.0 or its subsidiaries. All rights reserved.

Retail 85

Retail Agency ROI Ad Tech 85