Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

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Marketing Dive

JULY 10, 2025

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Machine Learning

Marketing Dive

JULY 7, 2025

Published July 7, 2025 Peter Adams Senior Reporter post share post print email license Unilever's new in-house design center wants to deliver content for home care brands three times faster, with an assist from generative AI. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

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Marketing Dive

JULY 16, 2025

Published July 16, 2025 Chris Kelly Senior Reporter post share post print email license U.S. Recommended Reading Subway enters Happy Gilmore’s headspace with digital experience By Peter Adams • Updated June 27, 2025 US Bank celebrates Black achievement with zines in The New York Times By Chris Kelly • Aug.

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Marketing Dive

JULY 21, 2025

Published July 21, 2025 Jessica Hammers Editor post share post print email license Chips Ahoy's limited-edition "Stranger Things" cookie features a chocolate base, fudge chips and the brand’s first fruit-flavored filling. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Cookies

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0

Food

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Chris Kelly Senior Reporter post share post print email license McDonald's is looking to build anticipation with a throwback web portal that features never-before-seen and behind-the-scenes content about the Snack Wrap. McDonald’s saw U.S. same-store sales drop 3.6% ET Loyalty 2.0

Agency

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Peter Adams Senior Reporter post share post print email license Target is launching two back-to-school campaigns to reach college students and parents of younger kids. © 2025 TechTarget, Inc. The latter effort, “All of the Above,” is the retailer's first work with ad agency Anomaly.

Marketing

Marketing Dive

JULY 21, 2025

Published July 21, 2025 By Aaron Baar post share post print email license Sign and logo on Publicis headquarters in Paris, France, on Nov. organic growth during the second quarter of 2025. Alamy Dive Brief: Publicis Groupe reported 5.9% Following a strong first quarter, the company was able to deliver 5.4%

Agency

Marketing Dive

JULY 2, 2025

Published July 2, 2025 By Aaron Baar post share post print email license Snap partnered with DoubleVerify and IAS around two separate products designed to measure users’ attention on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

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Marketing Dive

JULY 14, 2025

Published July 14, 2025 Peter Adams Senior Reporter post share post print email license A pedestrian strolls by a KFC storefront that shows Colonel Sanders scowling. © 2025 TechTarget, Inc. The founder-turned-mascot has taken on a stern demeanor in a demonstration that the brand is serious about winning back consumers.

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Marketing Dive

JULY 14, 2025

Published July 14, 2025 By Aaron Baar post share post print email license Precision Plus and more competitive pricing for ads are among the recent developments intended to boost Roundel. The company also revamped its Sam’s Club Member Access Platform (MAP) with a stronger focus on personalized ads. By Chris Kelly • Dec. By Chris Kelly • Dec.

Retail

MNTN

JULY 7, 2025

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself.

Advertising

Marketing Dive

JULY 22, 2025

Published July 22, 2025 Peter Adams Senior Reporter post share post print email license Thing, a skittering hand from the series "Wednesday," is helping to hawk Cheetos as part of a partnership with Netflix. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan.

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Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read is retiring after seven years at the helm of the ad-holding group. billion, in Q1 2025. The executive will work with the company's board on finding a successor but WPP's strategic challenges remain numerous. ET Loyalty 2.0

Agency

Marketing Dive

JULY 1, 2025

Published July 1, 2025 Peter Adams Senior Reporter post share post print email license "Star Wars" fans reenact key scenes from the franchise after a screening breaks down in Coke's new ads developed in collaboration with Disney.

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Marketing Dive

JULY 2, 2025

Published July 2, 2025 Sara Karlovitch Staff Reporter post share post print email license Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension.

Retail

Marketing Dive

JULY 18, 2025

Published July 18, 2025 Chris Kelly Senior Reporter post share post print email license Dude Wipes heads to a museum to show the evolution of wiping in its latest cheeky ad. © 2025 TechTarget, Inc. Courtesy of Dude Wipes Campaign Trail is our analysis of some of the best new creative efforts from the marketing world.

Education

Single Grain

AUGUST 10, 2025

billion in 2025 , Phoenix e-commerce brands face an increasingly competitive landscape where choosing the right PPC partner can make or break their growth trajectory. search ad spend projected to hit $140.06 The difference between a mediocre agency and an exceptional one isn’t just measured in clicks.

Agency

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Sara Karlovitch Staff Reporter post share post print email license Lipton's activation is timed to National Iced Tea Day, which takes place June 10. © 2025 TechTarget, Inc. ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0

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Marketing Dive

JULY 28, 2025

Published July 28, 2025 Peter Adams Senior Reporter post share post print email license Sign and logo on Publicis headquarters in Paris, France, on Nov. © 2025 TechTarget, Inc. Alamy Dive Brief: Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, according to news shared with Marketing Dive.

Marketing

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.

Retail

Marketing Dive

JUNE 25, 2025

Published June 25, 2025 Jessica Deyo Editor post share post print email license Heinz and music producer Mustard are building on an existing partnership with the release of a limited-edition sauce at Buffalo Wild Wings locations nationwide. in Q1 2025 , according to its latest earnings report. Last May, the brand supported the U.S.

Pop-Up

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f.'s 28, 2025 E.l.f. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Company Announcements View all | Post a press release Why do people REALLY run in 2025?

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Marketing Dive

JULY 10, 2025

Published July 10, 2025 Sara Karlovitch Staff Reporter post share post print email license The insurance company is using gaming to help consumers get over road anxiety. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.

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Marketing Dive

JULY 21, 2025

Published July 21, 2025 Chris Kelly Senior Reporter post share post print email license JCPenney's "Drop Off" ad shows how a mom's outfit purchase provided both value and a "morning drop-off mic drop" moment. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan.

Retail

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?

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Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Aaron Baar post share post print email license "Radio Optimism" includes an interactive platform where consumers can respond to various prompts that will be interpreted using AI tools to produce a unique musical piece. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Electronics

Marketing Dive

JULY 7, 2025

Published July 7, 2025 By Aaron Baar post share post print email license Roblox boasts 100 million daily active users who participate in adventures and games developed by the next-generation creators Dentsu wants to collaborate with. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Sara Karlovitch Staff Reporter post share post print email license JCPenney's budget-friendly wedding comes as nuptial costs continue to climb. The event was timed around the multimillion-dollar wedding of Amazon founder Jeff Bezos and Lauren Sanchez. By Peter Adams and Chris Kelly • Feb.

Retail

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Peter Adams Senior Reporter post share post print email license Ads from Ben's Original use a camera-tracking technique that's meant to simulate the constant motion of life. The Mars-owned brand is launching a new global brand platform and updated identity. By Peter Adams and Chris Kelly • Feb.

Food

Marketing Dive

JULY 25, 2025

Published July 25, 2025 Sara Karlovitch Staff Reporter post share post print email license Younger consumers are more likely to watch sports on streaming platforms, according to Forrester research. However, despite strong interest from marketers, 76% say they struggle to calculate return on investment (ROI). or its subsidiaries.

Marketing

Marketing Dive

JULY 9, 2025

Published July 9, 2025 Peter Adams Senior Reporter post share post print email license WPP CEO Mark Read says that the ad-holding group's H1 performance ended up worse than expected — and that challenging underlying trends will extend into the year's second half. Previously, the U.K.-based By Peter Adams and Chris Kelly • Feb.

Advertising

Marketing Dive

JULY 8, 2025

Published July 8, 2025 Chris Kelly Senior Reporter post share post print email license Alaska Airlines is beginning to optimize its ad budget in line with Meridian’s findings, shifting more spend toward a mid-funnel strategy to move consumers to complete bookings. 10, 2025 Keep up with the story. © 2025 TechTarget, Inc.

Agency

Marketing Dive

JULY 10, 2025

Published July 10, 2025 Jessica Deyo Editor post share post print email license American Eagle will feature over 800 of its locations nationwide on Snap Map through the Promoted Places advertising placement. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Retail

Marketing Dive

JUNE 16, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. Responsible Data, Smarter AI Used responsibly, the combination of AI and high-quality data unlocks tremendous value. ET Loyalty 2.0 or its subsidiaries. All rights reserved.

Retail