Single Grain

MAY 31, 2025

lower average click-through rate and cases where no ads appear alongside AI-generated answers. The value of paid ads with AI search isn’t diminishing but transforming , shifting from metrics like click-through rates toward enhanced conversion quality, improved targeting precision, and automation efficiencies.

Click Through Rate

Single Grain

AUGUST 9, 2025

After analyzing Chicago’s PPC landscape, evaluating client results, and examining service offerings, we’ve identified the premier agencies that consistently deliver profitable campaign scaling for B2B SaaS, DTC, and enterprise brands in 2025. We assessed each agency’s adoption of cutting-edge tools and methodologies.

Agency

Single Grain

JULY 31, 2025

Even more impressive, visitors from large language models stayed 30% longer than Google visitors, indicating higher engagement and purchase intent. “The brands winning in 2025 aren’t just optimizing for search engines. The post Best Practices for GEO Content Creation in 2025 appeared first on Single Grain.

SEO

Single Grain

JULY 30, 2025

In 2025, enterprise companies using advanced AI-powered personalization in their LinkedIn ABM campaigns are seeing 37% higher engagement rates compared to standard approaches, while deals influenced by sophisticated personalization strategies average 161% larger than those without strategic ABM influence.

Machine Learning

illumin

NOVEMBER 14, 2024

The medium is also on pace to continue its growth in 2025, when it is expected to make up 20% of digital ad spending, surpassing $67 billion USD. Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression?

Retail

Single Grain

AUGUST 2, 2025

The challenge isn’t just tracking clicks and impressions anymore. When you’re targeting enterprise accounts with 6-8 decision makers, a single LinkedIn ad impression might influence a procurement manager who never converts directly but champions your solution internally.

Conversion

Single Grain

AUGUST 2, 2025

According to the LinkedIn Ads Benchmarks Report 2025 , LinkedIn Ads deliver a 113% return on ad spend (ROAS) for B2B campaigns —one of the few channels showing positive ROI at scale. Their founder-led LinkedIn presence was paired with ABM campaigns, creating a unified narrative that sales could reference in every conversation.

Marketing

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate

Single Grain

JULY 30, 2025

Testing AI-powered LinkedIn ABM creatives for real-time optimization has become the cornerstone of successful B2B marketing strategies in 2025. This analysis is based on publicly available information, verified case studies, and industry research conducted in 2025. The challenge?

ROI

Single Grain

AUGUST 4, 2025

The marketing landscape has fundamentally shifted in 2025. AI eliminates the manual labor of campaign management, reduces waste through precise targeting, and scales personalization without proportional increases in resources. 70% of marketers had integrated AI into their strategies by early 2025 , up from 61% two years prior.

Marketing

Single Grain

JUNE 16, 2025

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. 66% of ad buyers plan to increase spending on contextual advertising in 2025 , according to the IAB State of Data report.

Retargeting

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over. Heres how to evaluate your zero-click searches.

SEO

Single Grain

JULY 29, 2025

The location-based marketing landscape has reached a pivotal moment in 2025. conversion rate —more than double the 1.5% rate of non-geo-targeted messages. This comprehensive analysis examines the 12 most critical GEO marketing benefits every business owner must understand to thrive in 2025’s hyper-competitive marketplace.

Geo targeting

Single Grain

JULY 30, 2025

B2B marketers face a critical challenge in 2025: maintaining fresh, engaging LinkedIn creatives that drive qualified leads without consuming excessive time and resources. These platforms eliminate creative fatigue, accelerate deal velocity, and enable B2B sales acceleration through intelligent personalization at scale.

A/B Testing

Single Grain

JULY 30, 2025

Local businesses face an unprecedented challenge in 2025: nearly 46% of all Google searches have local intent , yet most businesses remain invisible to these high-converting customers. Understanding GEO Optimization in 2025 GEO optimization in 2025 encompasses two critical dimensions that local businesses must master simultaneously.

SEO

Single Grain

APRIL 26, 2025

“In 2025, we’re seeing a major shift from passive consumption to active discovery. Ready to dominate social search in 2025? Related Video The post Social Search Optimization: Rank #1 on TikTok, Instagram, and Pinterest in 2025 appeared first on Single Grain.

SEO

Single Grain

APRIL 22, 2025

This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. Search Engine Optimization (SEO) Organic traffic Keyword rankings Conversion rate from organic search Pages per session Bounce rate SEO leads have a 14.6%

ROI

Marketing Dive

JULY 7, 2025

Published July 7, 2025 By Aaron Baar post share post print email license Roblox boasts 100 million daily active users who participate in adventures and games developed by the next-generation creators Dentsu wants to collaborate with. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies

Single Grain

JULY 28, 2025

Featured-snippet visibility declined by 35% between September 2024 and March 2025 , creating intense competition for the remaining answer box real estate. The post 15 Top AEO SEO Agencies for Featured Snippets in 2025: The Complete Guide appeared first on Single Grain. The search landscape has fundamentally shifted.

SEO

Single Grain

MAY 12, 2025

What sets Reddit apart is its 77% brand awareness in the United States ( Statista, 2025 ), coupled with users who are notoriously skeptical of traditional marketing approaches. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing

Single Grain

JULY 31, 2025

As of January 2025, AI Overviews appeared in 30% of all Google search results , meaning nearly one-third of your potential customers are now getting their answers directly from AI rather than clicking through to websites. The marketing landscape has fundamentally changed. The impact is already measurable.

SEO

AdvertiseMint

JANUARY 6, 2025

This tool allows advertisers to track key performance metrics such as click-through rates, impressions, and engagement levels. Utilizing Influencer Collaborations Influencer partnerships can significantly enhance your beta testing efforts on TikTok and the new advertising trends expected for 2025.

Advertising

Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. Organic visibility increases brand familiarity, which improves click-through rates in paid campaigns, enhances email open rates, and supports better performance in social and referral channels. Acquisition costs are climbing sharply.

Media

Single Grain

JULY 10, 2025

It’s the new reality of B2B sales in 2025. ” – Sales Director, Fortune 500 Technology Company Perhaps most impressive was SugarCRM’s use of buyer pods for SDR outreach. Meanwhile, your competitors are closing deals 36% faster using a sophisticated approach called buyer intent pods.

Click Through Rate

Single Grain

MAY 5, 2025

According to BeeGraphy, 78% of new architectural projects in 2025 incorporate parametric design elementsa sophisticated application of geometric principles that allows for complex forms while maintaining mathematical relationships. This trend isn’t isolated to architecture; it’s spreading across all visual disciplines.

Communications

Single Grain

JULY 28, 2025

of click-through rates in 2025. As AI-powered search transforms how users access information, specialized agencies are emerging to help brands capture “position zero” through enhanced snippets, voice search optimization, and AI-generated content visibility. .

SEO

Single Grain

APRIL 20, 2025

Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. Focus on Conversion Rate Optimization As Jason Landro, co-CEO of digital marketing agency Nectar, advises: “Focus on improving your conversion rates. Attempt to increase click-through rates.”

Marketing

Single Grain

JULY 28, 2025

AEO Implementation Best Practices for 2025 Successful Answer Engine Optimization requires understanding how AI systems interpret and surface content. Monitor featured snippet captures, voice search appearances, AI citation frequencies, and zero-click impression rates. Need help choosing the right partner?

SEO

Ad Monsters

MARCH 13, 2025

AdMonsters Sell Side Summit laid bare the tensionsand opportunitiesthat will define 2025. A click-through rate has never been truly correlated with a business outcome, said Estes. For publishers, this means: Moving beyond impressions and CPMs to metrics that align with business outcomes. And shes right.

Media

Single Grain

JULY 28, 2025

The 12 Leading Schema-Focused SEO Agencies for 2025 1. Within 3 months, our zero-click answer-box impressions rose 40% and brand citations inside AI-generated results climbed 25%, restoring our topical authority without relying on traditional blue-link clicks.” Need help choosing the right partner?

SEO

Single Grain

APRIL 29, 2025

This is not changing in 2025; if anything, Googles standards are even higher. Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. This trend has only strengthened in 2025.

SEO

Single Grain

MAY 2, 2025

Combining AEO and SEO boosts performance, with 14% higher click-through rates seen in hybrid approaches compared to traditional SEO. Data supports this strategy, with 54% of organizations reporting improved click-through rates within six months of adopting a hybrid AEO + SEO strategy in 2024.

SEO

Single Grain

JULY 28, 2025

Recent research shows that brands migrating from traditional SEO to Answer Engine Optimization (AEO) recorded a 92% jump in SERP visibility between late-2024 and early-2025. more answer-engine traffic than competitors in 2024-2025. ” – Industry Research Analysis 8 Top SEO Agencies for Answer Engine Optimization in 2025 1.

SEO

Single Grain

APRIL 30, 2025

The results were impressive: 31% increase in organic traffic within four months 60% reduction in keyword research time , freeing up resources for strategic activities 90% of on-page technical issues resolved , boosting click-through rates by 22% The key takeaway? Ready to transform your SEO workflows with the power of AI?

SEO

Single Grain

APRIL 27, 2025

With users daily scrolling through countless content, static images and text alone often fail to make a lasting impression. According to Wyzowl’s 2025 Video Marketing Statistics report, 89% of businesses now use video as a marketing tool, with 95% of video marketers considering it an essential part of their overall strategy. .

Marketing

Martech Series

FEBRUARY 2, 2023

Email engagement metrics include email forwarding, bounce rates, click-through rates, and open rates. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc. By 2025, the global market share for Customer Data Platforms (CDPs) is expected to increase from USD 2.4

Marketing

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion by 2025. billion USD.

Advertising