Remove 2025 Remove Ad Tech Remove Brand Lift
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How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

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Roblox adds programmatic in-game advertising in 2024

illumin

Specifically, the company looks to improve its brand lift measurement through new partnerships. It is also looking to add several ads-focused roles as well as software and engineering positions to build better ad offerings and tools. Follow @illuminHQ

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How Vistar Media is Bringing New Budgets to OOH

VideoWeek

Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. Vistar recently launched a 3D ad for the HSBC Rugby Sevens in Singapore, for example, using 3D creative on the “iconic” Ten Square digital screen. percent this year.

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The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

It also lays out measures whereby tech companies can make improvements to their services, including user prompts asking people to reconsider before posting harmful material, removing geolocation by default, and training moderation teams to deal with online domestic abuse. We can do a lot more for advertisers, and a lot more for publishers.

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When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban

Ad Monsters

is set to disrupt the advertising landscape, particularly for brands that rely on the platforms precision targeting. While ad dollars will likely shift to other social platforms, the real winner could be Connected TV (CTV). Given the anticipation of the TikTok ban, many brands have been preparing for this transition.

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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content.

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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

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