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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.

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The Evolution of Google’s Privacy Sandbox

Clearcode

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

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Digital Advertising Guide

Adtelligent

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. billion by 2025.

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2023 CTV Landscape: Insights for Publishers

Monetize More

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult. Advertising revenues, which constitute 37.29

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The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The result meant net revenues were down 0.8