VideoWeek

MARCH 14, 2025

Data from a mid-2024 study meanwhile found that 31 percent of programmes on FAST channels had no genre data, 66 percent had no production country data, and 24 percent had no ratings information. Mehta, who ruled Googles dominance of the search market illegal in August 2024, submitted his final remedies proposal last Friday.

Food

VideoWeek

APRIL 17, 2025

Sky Media Launches PMP for Live Sport with The Trade Desk Sky Media is enabling advertisers to buy TV and streaming ads through a private marketplace (PMP) for the first time, in partnership with demand-side platform (DSP) The Trade Desk. percent) and Asia Pacific (+6 percent).

Marketing

VideoWeek

DECEMBER 6, 2024

Teads Extends VIDAA Partnership for Exclusive Access to Home Screen Ads Teads has extended its partnership with VIDAA USA, a smart TV operating system (OS), which grants the video ads business exclusive access to VIDAAs native CTV home screen ads. This collaboration will help us drive environmental change at scale.

Advertising

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. Still, to ease that transition, Amazon kept its ad load light.

Video Ads

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. By 2024, US ad spend on the channel is expected to surpass $1 billion.

Advertising

Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. of all native display ad spending—a number that is forecast to grow to 96.9% Additionally, 63.1%

Native Advertising

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs.

Advertising

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. On Wednesday, the company warned that inflation would push into 2024. percent, with online ad revenues forecast for 12.7

Video Ads

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek. billion, up 4.9

Ad Server

illumin

JUNE 27, 2024

This news comes as part of the ride-hailing app’s expansion of its proprietary advertising platform, Journey Ads (not to be confused with journey advertising ). Launched back in 2022, Uber’s Journey Ads offers display and video ads paired with demographics-based and behavioral targeting along with campaign performance measurement.

Demand Side Platform

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. By 2024, US ad spend on the channel is expected to surpass $1 billion.

Advertising

Basis

JULY 23, 2024

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create richer, more relevant brand experiences for consumers across screens and devices. Retail and e-commerce brands can use native carousel ads to showcase a collection of products (or multiple images of one product).

Native Advertising

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. Meanwhile in the UK, Disney has upped the price of its ad-free plan from £7.99

Video Ads

VideoWeek

SEPTEMBER 15, 2023

Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4

Demand Side Platform

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. ad spend lost to fraud this year.

Advertising

Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

Advertising

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

Ad Exchange

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter.

Non-Profit

VideoWeek

DECEMBER 13, 2024

” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. percent year-on-year increase for 2024, then 7.7 The figures represent a 9.5 percent growth in 2025. Read more on VideoWeek.

Ad Tech

VideoWeek

NOVEMBER 22, 2024

” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 percent YoY revenue growth for the first nine months of 2024, with ad revenues up 6.5 The company is looking to sell premium sponsorships as well as display and video ads across a range of formats, according to the report.

Marketing

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

Demand Side Platform

VideoWeek

MAY 9, 2025

Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1, according to the company’s earnings released on Thursday, a return to form after it missed its targets in Q4. WBD gained 5.3

Ad Tech