MNTN

MARCH 26, 2024

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads. How Does Roku Advertising Work?

Advertising

MNTN

NOVEMBER 16, 2023

Hulu Ad Manager, Explained Hulu’s Ad Manager is a self-service tool that gives you total control over your ads. After creating an account, you can use it to set budgets, choose your ad targets, and pick your placements. You can make video ads as short as seven seconds or as long as 30 seconds.

Advertising

MNTN

NOVEMBER 16, 2023

Hulu Ad Manager, Explained Hulu’s Ad Manager is a self-service tool that gives you total control over your ads. After creating an account, you can use it to set budgets, choose your ad targets, and pick your placements. You can make video ads as short as seven seconds or as long as 30 seconds.

Advertising

VideoWeek

NOVEMBER 3, 2023

. “We have begun restructuring our top-line leadership teams across editorial content, audience development and video to solidify their place at the center and heart of the company,” said the internal memo, as reported by Variety. Paramount said the product incorporates BVOD, FAST, AVOD and live TV. Read on VideoWeek.

Ad Server

Ad Beat

JULY 3, 2024

Publishers As we know, Shopify spends the bulk of its display budget on video ads, so it’s no surprise that YouTube is their #1 publisher: Source: Adbeat Their YouTube ads mostly appear on generic big channels like MrBeast and Bento e Totó, both of which have millions upon millions of subscribers. Publishers Approximately $35.8

eCommerce

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. .”

Advertising

Single Grain

MAY 16, 2023

This way, you can draw your target audience in with a catchy headline and compelling media, introducing your business as a solution to their needs. Since more social media platforms optimize videos and reels, this is the perfect time to increase your native video ad spending – specifically on TikTok.

Native Advertising

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. In 2024, the landscape is poised for transformative shifts driven by emerging technologies and strategic adaptations.

Ad Exchange

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. An ad blocker cannot identify it.

Ad Server

VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday. With Rabbit AI, we’re making the content discovery experience fun again.”

Non-Profit

MNTN

AUGUST 24, 2022

households will have a traditional MVPD subscription by 2024. vMVPD is an acronym that stands for Virtual Multichannel Video Programming Distributor. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. In fact, eMarketer estimates that less than half of U.S. vMVPD Cons.

Audience

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Brid.tv

NOVEMBER 17, 2023

Although third-party cookies weren’t designed with advertising in mind, they have proven themselves to be so useful for the ad industry that they have stuck around despite the general awareness among internet users of their potential harm. The latest announced date for the third-party cookie phaseout is late 2024.

GDPR

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

Ad Exchange

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter.

Non-Profit

VideoWeek

JANUARY 19, 2024

Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP. The geo audience segments will be available to buy on Adform’s platform in Q1 2024 in Germany, UK, France, Italy and Spain. percent and 0.7

Non-Profit

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. ad spend lost to fraud this year. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018.

Advertising

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding

VideoWeek

MAY 30, 2025

In this week’s Week in Review: Germany considers a new tax on tech giants, ProSieben’s suitors consider a joint takeover, and AI video ad startup Creatify gets backing from Jeffrey Katzenberg. AI Video Company Creatify Raises $15.5 Million Creatify, an AI video advertising firm, has raised $15.5

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