2023 Data Management Platform Machine Learning 
Martech Series
NOVEMBER 20, 2022
By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. It is designed to replace human interference and negotiations with AI optimization and machine learning. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.
Martech Series
NOVEMBER 21, 2022
Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.
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Martech Series
JUNE 16, 2022
. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.
Clearcode
SEPTEMBER 20, 2023
The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.
Martech Series
JANUARY 12, 2023
This recognition follows the company’s recent announcement that it has expanded its TigerGraph Cloud offering with new features that equip users with a comprehensive, streamlined approach to deploy and maintain multiple graph database solutions with visual analytics and machine learning tools.
Martech Series
NOVEMBER 28, 2022
This new collaboration between Informatica and AWS will enable Freddie Mac to derive unique insights from proprietary data in a private and secure environment while accelerating the scale and the speed at which it innovates on the cloud.”
Martech Series
DECEMBER 22, 2022
It is a perfect extension of our other courses, Nebula Fundamentals and Nebula Advance Reviewer, and provides a fun and rewarding path for users to level-up their Nebula experience,” said Anthony DeJohn, Senior Vice President, Product and Machine Learning. Marketing Technology News: NP Digital Releases 2023 Marketing Spend Report.
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