Innovations in Search and Social Advertising
Basis
FEBRUARY 28, 2025
from May 2023 to May 2024. EXPERT POV: The verdict is still out as to what these AI Overviews mean for clicks and click-through rates. At the same time, Google has made fantastic strides in PMax campaigns in terms of performance, and I would recommend this ad format for any CPA- or ROAS-based advertiser.
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